Offerings

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DIANA is Delphi’s proprietary segmentation and targeting methodology, purpose-built to drive new-to-brand prescription (NbRX) growth. It merges deep strategic expertise with advanced analytics to deliver smarter, faster, and more actionable HCP engagement.

D – Delphi’s

I – Intelligent

A – AI/Algorithm-Augmented

N – NbRX Growth

A – Approach

Why DIANA Works:

• Connects insight to execution seamlessly
• Prioritizes HCPs with the highest growth potential
• Aligns data science with field force effectiveness
• Designed for real-world deployment and measurable impact

From Intelligence to Activation: DIANA drives precision engagement that delivers results.

ELENA is Delphi’s proprietary messaging validation and refinement solution, designed to complement and extend the DIANA framework. While DIANA tells you who to reach and when to reach them, ELENA ensures you know what to say, how to say it, and why it matters.

Rooted in behavioral science and executed through one-on-one, in-language interviews with HCPs, ELENA uncovers the subtle attitudinal and cognitive triggers that drive engagement, resonance, and recall.

E – Empathy-Driven

ELENA listens before she speaks.
Every insight begins with deep understanding. ELENA is designed to capture HCP sentiment in its most natural, honest form—through face-to-face interviews, conducted in local language, by trained moderators.

L – Linguistic & Localized

Message testing in the language that matters.
ELENA operates within the local culture, context, and communication style—ensuring that global messaging is tested for relevance and adjusted for resonance.

E – Evidence-Based

Refinement with purpose.
HCP feedback is collected, analyzed, and presented with structured rationale—offering objective support for every recommendation made.

N – Nuanced & Narrative-Focused

Beyond surface reactions.
ELENA doesn't just rate a message—she tells you why it works, what HCPs believe, and how messages land emotionally and cognitively.

A – Actionable

From feedback to refinement.
Every engagement concludes with clear, tactical recommendations for message optimization, supported by both qualitative and quantitative data.

Why ELENA Matters:

• Bridges global messaging with local HCP relevance
• Ensures promotional materials are not just accurate, but believable and memorable
• De-risks launches and campaigns by validating assumptions early
• Builds confidence across cross-functional teams: brand, med affairs, global insights

ELENA validates your voice—ensuring every message delivers meaning, not just words.

DIANA and ELENA were not created as products. They were born from need. From the consistent patterns we saw across clients. From the inefficiencies we knew we could solve. From the results we knew could scale.

Together, they form a new kind of toolkit for modern pharmaceutical teams:

• DIANA answers who, where, and when. ELENA answers what and how.

And both bring clarity from complexity.

From Delphi to You

We believe DIANA and ELENA will help marketing and sales  teams move faster, collaborate better, and stay closer to the people they aim to support: HCPs and patients.

If you’re curious about how these frameworks could support your team, we’d love to share more.

Because the future of precision isn’t just algorithmic. It’s empathetic, too.

Let’s build it together.