DIANA in Detail

---

D – Delphi’s
Rooted in Delphi’s legacy of excellence in pharma strategy and field force optimization. We bring decades of proven experience in developing HCP segmentation and targeting frameworks that translate into commercial success.

I – Intelligent
Informed by proprietary data synthesis and behavioral modeling.
Our intelligent approach integrates multiple data sources, from prescribing patterns to market signals, to decode what drives HCP decision-making.

A – AI/Algorithm-Augmented
Enhanced by artificial intelligence and Delphi’s custom-built algorithms.
This layer delivers predictive targeting that dynamically identifies and prioritizes high-value HCPs with the greatest NbRX potential.

N – NbRX Growth
Laser-focused on new-to-brand prescription acceleration.
DIANA goes beyond volume metrics, honing in on initiators who are ready to prescribe—increasing share-of-voice and market adoption.

A – Approach
A scalable, field-deployable strategy that turns insight into action.
From segmentation to messaging and call planning, DIANA ensures that every tactical move is evidence-based and outcome-oriented.

1.  C-Suite / Executive Leadership

• Aligns brand, field, and data science strategy
• Enables smarter investments and planning
• Future-proofs decisions with AI-driven insight

2.  Global / Market Access

• Harmonizes segmentation across regions
• Allows local adaptation with global consistency
• Supports access strategy with targeting precision

3.  Brand Leadership

• Prioritizes HCPs for NbRX growth
• Connects segmentation to messaging and timing
• Enhances launch and in-line strategy

4.  Medical Affairs

• Focuses scientific exchange on readiness
• Aligns medical insights with brand needs
• Respects compliance and scientific integrity

5.  Field Leadership

• Increases rep efficiency and focus
• Aligns call planning with high-propensity targets
• Improves tactical execution and consistency

6.  Sales Reps

• Reduces ramp-up time for new hires
•  Builds trust by supporting rep intuition
• Boosts confidence and productivity

7.  Commercial-Medical Collaboration

• Supports joint planning and aligned outreach
• Prevents overlap in HCP engagement
• Encourages cross-functional transparency

8.  HCPs & Patients

• Delivers relevant info at the right time
• Avoids over-contact and respects readiness
•  Helps drive informed decisions and better care

• Connects insight to execution seamlessly
• Prioritizes HCPs with the highest growth potential
• Aligns data science with field force effectiveness
• Designed for real-world deployment and measurable impact