Services

---

 “From Concept to Call Plan”

Successfully Launch New Products 

• Identify the “Innovators” and “Early Adopters” in the particular therapeutic area from an attitudinal point of view to optimize the sequence of the call plan. Make a good first impression on all stakeholders; the sales force, health care providers and their patients.
• Test and refine the product “message” to resonate most strongly with the highest potential segments with our unique very effective methodology

Maximize Sales of In-Line Products

• Optimize and align segmentation, targeting, and messaging
• Arrest flat or declining Nbrx trends and gain a significant number of new patient starts with reduced overall effort 

• Model the sales force structure, size, and deployment to accommodate an evolving portfolio of products and differing customer potential
• Optimize sales force coverage and frequency through effective customer profiling, segmentation, and targeting

• Maximize the impact of Global Segmentation Initiatives
• For 40 years, pharmaceutical companies around the world have chosen Delphi to help them develop and implement Segmentation, Targeting and Messaging and execute these programs in local languages all around the world.

In summary, we provide measurable and permanent gains across international organizations and their local subsidiaries. Our expertise is unequaled in the areas of physician profiling, segmentation and targeting.

Delphi offers a “Concept to Call Plan” approach.  We integrate diverse data sources and supplement them with our tried and true HCP profiling process to generate custom attitudinal and behavioral data to enrich the outcome.

Our methodology is designed to limit risk from beginning to end. It starts with our proprietary in-market, field-testing and continues with exhaustive quality control of the data and ends with bulletproof segmentation algorithms that “get it right”